Jack and Milo are engaged in a conversation about business while sitting together.
Milo: I’ve got a perfect product idea, and I know it will hit all the right points for people.
Jack: If that’s what you are thinking, you may need to take a slight pause. Have you ever talked to the “people” who you want to sell the product to? What review did they give? Do they really need a product? Do they really need YOUR product? Jumping in without understanding the target audience is a mistake that many beginners make—don’t be one of them.
Jack: The process needs to go like this: Understand your target audience and then do a test launch. You will then need to see what improvements you need to make to your product, and it will be easier to scale up later. Any loss occurred during this stage will be less and not crippling.
Milo: But that will take too much time; Someone else will steal my idea!
Jack: My bad! I didn’t realize your idea was so outstanding that it could motivate random people to steal your ideas and implement them before you could even patent or copyright your product. I think you realize how absurd that sounds.
Milo: Yeah, that doesn’t seem likely now that you point that out. But what do you recommend for a test launch?
Jack: Build a prototype and have people close to you test it and give a review on that. If you feel insecure about having someone in particular test your product, you could even have them sign an NDA. Although, I don’t think you would need that.
Milo: Sounds…reasonable.
Jack: Then you can improve, improve, and improve your product while building a persona of your target audience. After this small product launch is on the right track, you can then prepare for the big event.